“The momentum that this movement is building is unstoppable.” That was the message of one of the speakers at the rally to to assert that black lives matter and that a new movement is being born to put a stop to this crime wave of police brutality and murder. Meanwhile, the corporate media is showing that corporate America is worried. One of their tried-and-true tactics is to try to define the goals of the movement for it. As these speakers show, it won’t come easily.